That Duke Professor making failure go viral on social.

"4/5. Kinda cringe at times, but it ended up being legitimately useful for interviews, so I can't complain too much." – student evaluation for Dr. Dinin

Lessons in failure,
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Every Friday, get the Learning to Fail™ newsletter — stories of screwups, lessons learned, and a peek at what Dinin is working next.

MEET THE PROFESSOR

Dr. Aaron Dinin

“I’ve spent 20 years watching brilliant students and founders sabotage their futures because they were scared to be wrong. So I stopped designing classes that chase success and started designing ones that make failure survivable — and maybe even a little bit fun." - Dr. Dinin

Watch Dr. D’s TED Talk:

“How Being an Entrepreneur Saved My Life.”

“I was a successful tech entrepreneur chasing the dream of building a billion-dollar company… until suddenly my biggest challenge wasn’t scaling a startup — it was getting out of bed in the morning without dying.” - Dr. Dinin

What We Know About Learning to Fail & Resilience

Dr. Dinin sits down with Dr. Becky Kennedy, clinical psychologist and founder of Good Inside, to explore how failure and resilience shape the next generation of college students. Recorded live at Duke University, their conversation highlights how parents can empower young adults to thrive by embracing setbacks as opportunities for growth.

What Working With Dr. Dinin Actually Looks Like.
Hint: It Rocks.

Dr. D has partnered with brands like Adobe, Canva, USADA, and more helping them connect with audiences through humor, honesty, and a words that resonate. The question is… are you next?

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Join 1 million+ people who get Dr. D’s unfiltered takes on failure, entrepreneurship, and what life looks like behind the podium.

Life Isn’t a Highlight Reel, but This Is. 😉

You know what one of the best things about teaching at a university like Duke is? Being able to sit down with some of the brightest minds, impactful people, and most innovative companies in the world to talk about entrepreneurship, failure, and their secrets to success. Check out some of Dr. D’s favorite interactions here!